AttentionWizard simulates human vision during the first 5 seconds of exposure to visuals, and creates an eye-tracking heatmap based on an algorithm that predicts what a real human would be most likely to look at.

Using heatmaps for landing page optimization

AttentionWizard can identify which page elements are being looked at and which are being ignored. A “busy” eye-gaze path and scattered heatmap with many hotspots is usually an indication that visual priorities of the page are not clear, which could cause visitor confusion and a higher bounce rate for your landing page.

Armed with this information, web designers can adjust the visual elements on a page to focus attention where it belongs, increasing the likelihood of conversion. 

Attention heatmaps can be created several times during the design or re-design process to ensure that the refinements are having the intended effect.  A heatmap that shows a relatively simple eye gaze path and a small number of hot spots focused on the desired conversion action is a good predictor of a page's clarity and effectiveness.

Learn more about AttentionWizard heatmaps:

• Results & accuracy
• Sample heatmaps and what they show
• Scientific algorithm behind AttentionWizard
• FAQs