Unlike eye tracking and mouse tracking, AttentionWizard uses computer simulation and models to replace the need for human subjects interacting with your web page. The results are available instantly.

The computer model used to generate AttentionWizard heatmaps is a composition of several algorithms from neuro-science studies of Natural Vision Processing, Computational Attention, eye-tracking sessions, perception and cognition of humans. The model seeks to answer the simple question:  "What people are looking at?"

The AttentionWizard algorithms combine “bottom-up” visual system building blocks and “top-down” higher cognitive processes such as object recognition.

Bottom-up features considered include:

• color differences
• contrast
• density
• brightness and intensity
• edges and intersections
• length and width
• curves and line orientations

Top-down algorithms recognize:

• larger letters and text
• skin texture
• human faces

See it for yourself

The AttentionWizard model is continuously tested against actual eye tracking studies to ensure accuracy. Attention Wizard results are 75%+ correlated with eye tracking and mouse tracking approaches.

• Accuracy and results
• Sample heatmaps