AttentionWizard results are 75%+ correlated with eye tracking and mouse tracking approaches. The algorithm is optimized for fast computation. Slightly higher accuracy could be achieved by more compute-intensive algorithms, but these can take several hours to produce a result.

AttentionWizard heatmaps also tend to produce more focused hotspots because they are designed to simulate where the brain’s awareness is highest. By contrast, eye tracking and mouse tracking images tend to have more ghost-like halos that are simply the result of movements between the actual points of interest.

With each AttentionWizard heatmap, you’ll see:

• Heatmap color - The more intense the color (from blue to red), the more interest the viewer is.
• Hotspots - Fixations - Regions of interest. (The circles represent the focal points and their size.)
• Hotspots order - The number next to the circle, represent the order in which the eyes move.
• Gaze saccades - The lines represent the movements of the eyes between hotspots.
• Perception map - Visually displays what your viewers may perceive during the first few seconds of visual inspection.
• Ignored design elements -  If there is no color or circle in an area, that section has no interest.

AttentionWizard limitations

AttentionWizard is not a substitute for landing page testing. It cannot evaluate the effectiveness of your sales copy, the strength of your brand or value proposition, the pricing of your product or service, the professionalism of your landing page design, or the Web visitor's psychological reactions to the specific color scheme you have chosen.

But it can help you to improve the quality of your landing page, make sure that the call-to-action is clear, and ensure that other visual elements do not distract from the stated conversion goals.

• Heatmap gallery
• Case studies